Admitad Tracking Template for Google Tag Manager

Table of contents

• Overview
• Contents
• Installation
• Configuration

Overview

Admitad Template for Google Tag Manager provides easy-driven integration with Admitad.
This template tracks users’ actions on your website and sends the data to the Admitad statistics.
When the template fires, the Admitad server receives a request with the information on this action (order ID, order amount, etc.).

For more on the Admitad tracking code, see here.

Contents

Admitad Template for Google Tag Manager consists of two mandatory parts:

• Journey template
• Tracking template

Both templates should be installed and configured as described in the corresponding manual.
Otherwise, the high quality of tracking is not guaranteed.

Installation

1. Download the template.tpl file

2. Create a new tag template in the Templates menu

   

3. Import the template.tpl file

   

Configuration

Admitad Tracking template should fire on a thank you page of your site.

Configure your tracking template in accordance with your dataLayer variables.
Fill in all mandatory fields, otherwise, the high quality of tracking is not guaranteed.

See below an example for Google Tag Manager variables and a template configured for dataLayer.

dataLayer code

Example of the dataLayer code (real code on your site may differ):

let transactionProducts = [];
let order_number = '#1';
let promocode = 'my_promo'; 

// fill array of purchased items
let cart = [];
cart.push({
    'product_id': '123',
    'price': 5.15,
    'currency': 'EUR',
    'quantity': 2
});

cart.forEach((item) => {
	transactionProducts.push({
	    'sku': item.product_id,
		'tariff': '1', // Admitad rate code
		'price': item.price,
		'priceCurrency': item.currency,
		'quantity': item.quantity 
	});
});

window.dataLayer = window.dataLayer || [];
dataLayer.push({       
	'transactionId': order_number,
	'transactionAction': '1', // Admitad action code
	'transactionPromocode': promocode,
	'transactionProducts': transactionProducts,
	'suid': ([1e7] + -1e3 + -4e3 + -8e3 + -1e11).replace(/[018]/g, function(c) {return (c ^ (window.crypto || window.msCrypto).getRandomValues(new Uint8Array(1))[0] & 15 >> c / 4).toString(16)}),
	'user_agent': navigator.userAgent
});

Code annotations:

• suid — UUID4 identifier
• user_agent — the User-Agent from the browser global

Google Tag Manager variables

You can configure the dataLayer variables in the Variables menu.

Mapping of dataLayer keys and GTM variables:

'transactionAction' -> {{category}}
'transactionId' -> {{orderNumber}}
'promocode' -> {{promocode}}
'transactionProducts' -> {{transactionProducts}}
'suid' -> {{suid}}
'user_agent' -> {{user_agent}}

Template configuration

Please note that the real value of your campaign_code will be sent during integration.
See an example of the configured template below.