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79 changes: 42 additions & 37 deletions src/pages/guides/build/distribute/guidelines/monetization.md
Original file line number Diff line number Diff line change
Expand Up @@ -17,32 +17,6 @@ Our monetization guidelines include:
- [Recommendations](#recommendations-for-monetizing-your-add-ons)
- [Branding your add-ons](#branding-your-add-ons-for-monetization)

<!-- ## Payment Models

You can choose from a variety of models for your add-on. Take the time to consider which one suits your needs best.

### Free

Users are not charged for adding and using the add-on.

## Freemium

This model offers a basic version for free, but users must upgrade to a paid version for extra features and content. This payment could be a one-time fee or subscription.

Freemium add-ons have a high percentage of acquisition in our marketplace, making this our recommended option.

### Paid

This requires users to pay a fee before using the add-on. You may wish to offer a trial period at the outset, in which users can test out the add-on for a certain period of time before deciding whether to pay.

### Sign-up for service (SaaS)

The add-on requires the user to have access to external services before they can use it.

### Credits

This model asks users to buy credits which can be used for services on the add-on. This can be used for things such as licensing images or trying out Generative AI models. Many add-ons offer users some free credits to start so they can test out the service. -->

## General Guidelines

The sections below provide details on the guidelines developers should be following when monetizing their add-ons.
Expand Down Expand Up @@ -89,24 +63,55 @@ When listing your add-ons for monetization to the public marketplace, you must i

The following are the supported monetization details currently:

- Free
- One-time payment
- Recurring subscription
- Micro transactions
- Other
- **Free**: The add-on is completely free to use.
- **Free and paid plans available**: The add-on can be used to some capacity for free, or users can pay for additional functionality or features.
- **Free trial**: A free trial is offered, but the user must pay to use the add-on after the trial ends.
- **Paid**: The user must pay to use the add-on.

<InlineAlert slots="text" variant="info"/>

In all these examples, checkout is handled by the developer outside of Adobe Express.

### Payment Options

Once a monetization model is selected, developers can choose from the following payment options:

| Payment Option | Description |
| ----------------------- | ----------------------------------------------------------------------------------------------- |
| **One-time payment** | The user pays once for full access to the add-on. |
| **Recurring subscription** | The user pays a recurring fee (e.g., monthly or yearly) for upgraded access. |
| **Micro-transactions** | The user can purchase access to specific assets or features individually or in packages. |

### Examples of Monetization Models

Here are examples for each payment model based on a Brush Pack add-on in Adobe Express:

| Your selection | End-user view: add-on listing Payment details | Example |
| ---------------------- | ---------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Free | This add-on does not require any payment. | Explore our selection of free brush packs in Adobe Express. Access a range of essential brushes at no cost, perfect for getting started on your creative journey without any upfront payment. |
| One time payment | Upgrade is available for a one-time purchase. | Upgrade to premium brushes with our one-time Brush Pack purchase in Adobe Express. Unlock a diverse range of high-quality brushes for a single payment, granting you unlimited creative potential without any recurring fees. |
| Recurring subscription | Upgrade is available with a recurring subscription. | Subscribe to Premium and enjoy continuous access to our extensive library of Brush Packs. For a small monthly fee, access exclusive brushes and receive regular updates with new additions to fuel your creativity. |
| Micro-transactions | You can purchase assets or features individually or in packages. | Customize your creative toolkit with individual brush packs available for purchase in Adobe Express. Choose from a variety of sets or opt for bundled packages to save. Pay only for what you need, empowering you to create without limits. |
| Your selection | End-user view: add-on listing Payment details | Example |
| ---------------------------- | ---------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Free | This add-on does not require any payment. | Explore our selection of free brush packs in Adobe Express. Access a range of essential brushes at no cost, perfect for getting started on your creative journey without any upfront payment. |
| Free and paid plans available | Upgrade is available for additional functionality or features. | Use our free brush packs or upgrade to premium brushes for advanced creative tools. Enjoy the flexibility of free access with the option to unlock premium features for a one-time payment or subscription. |
| Free trial | A free trial is offered but the user must pay to continue. | Try our premium brush packs free for 7 days. After the trial, subscribe or make a one-time payment to continue using the advanced features. |
| Paid | Upgrade is available for a one-time purchase. | Upgrade to premium brushes with our one-time Brush Pack purchase in Adobe Express. Unlock a diverse range of high-quality brushes for a single payment, granting you unlimited creative potential without any recurring fees. |
| Recurring subscription | Upgrade is available with a recurring subscription. | Subscribe to Premium and enjoy continuous access to our extensive library of Brush Packs. For a small monthly fee, access exclusive brushes and receive regular updates with new additions to fuel your creativity. |
| Micro-transactions | You can purchase assets or features individually or in packages. | Customize your creative toolkit with individual brush packs available for purchase in Adobe Express. Choose from a variety of sets or opt for bundled packages to save. Pay only for what you need, empowering you to create without limits. |

#### Additional Details

Developers can provide optional additional payment details, such as:

- _"7-day free trial"_
- _"$9.99/month"_

The character limit for this field is 250. Developers are encouraged to use this field to clearly state any specific payment terms.

#### Live Preview

The live preview in the public listing allows developers to see how their add-on listing will appear to users. For example:

- If **One-time payment** is selected, the preview will display: _"Upgrade is available through a one-time purchase."_
- A note will also indicate: _"Checkout is managed by the developer outside of Adobe Express. This add-on is sold separately and not included as part of any Adobe plan."_

Carefully review our [monetization guidelines](./monetization.md) to ensure compliance with Adobe’s requirements and recommendations for monetizing your add-ons.

## Recommendations for monetizing your add-ons

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82 changes: 67 additions & 15 deletions src/pages/guides/build/distribute/public-dist.md
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Expand Up @@ -179,24 +179,48 @@ In this section, you'll have to answer a variety of questions, depending on the

### Step 8: Enter the monetization details

The **Monetization details** section allows developers to declare the payment option they support for their add-on. A selection is required for any new add-on submitted, and existing add-ons can be updated to include or change the selection. The monetization details entered can be seen in the preview of the listing (on the right) before submission, and in the add-on details once published.
The **Monetization details** section allows developers to declare the payment options they support for their add-on. A selection is required for any new add-on submitted, and existing add-ons can be updated to include or change the selection. The monetization details entered can be seen in the preview of the listing (on the right) before submission, and in the add-on details once published.

![Monetization details](./img/public-listing-monetization-v2.png)

Developers can choose from various payment options, including **free**, **one-time payments**, **recurring subscriptions**, **micro-transactions**, and more. Select the monetization options that suit your preferences best. Use the [examples](./guidelines/monetization.md#requirements-for-monetizing-your-add-ons) outlined in the guidelines for monetizing add-ons to help you make informed decisions about which options to choose.
#### Select Monetization Details

- The _Other_ option is provided for developers to choose when their current setup does not fit the provided options.
- The final _additional details_ text area allows developers to provide additional payment terms like _"7 day free trial"_ or _"$9.99/month"_ and is optional for all payment choices except _Other_. We encourage the use of this field to clearly state any specific payment details.
Developers can choose one of the following monetization models:

Do check in the live preview how the listing will appear to users. Depending on the payment selection, different details will automatically be displayed in the add-on listing.
- **Free**: The add-on is completely free to use.
- **Free and paid plans available**: The add-on can be used to some capacity for free, or users can pay for additional functionality or features.
- **Free trial**: A free trial is offered, but the user must pay to use the add-on after the trial ends.
- **Paid**: The user must pay to use the add-on.

If the payment choice selected is not free, an **Upgrade available** badge will be displayed in the details along with specific default text describing the choice selected (ie: "_...for a one-time purchase_", "_...with a recurring subscription_", "_...purchase assets or features individually or in packages_"), and **Checkout is handled by the developer outside of Adobe Express**—as shown in the previous screenshot.
This information will be visible to users in the Adobe Express add-ons marketplace.

Any additional custom details entered by the developer are then shown below the default checkout message, as well as a timestamp indicating when the listing was last updated.
#### Select Payment Options

In the case of the **free** payment selection, the following text simply be shown: "This add-on does not require any payment".
Once a monetization model is selected, developers can choose from the following payment options:

<!-- If you wish to explore alternative monetization methods for your add-on, you may do so by selecting **Other** and providing relevant details in the **Additional Details** section. This information will be visible to Adobe Express users within the add-on details. We recommend clearly stating the pricing for add-on upgrades, any recurring fees, and any additional costs that users may encounter. -->
- **One-time payment**: The user pays once for full access to the add-on.
- **Recurring subscription**: The user pays a recurring fee (e.g., monthly or yearly) for upgraded access.
- **Micro-transactions**: The user can purchase access to specific assets or features.

This information will be visible in the add-on details view in the add-ons marketplace.

Use the [examples](./guidelines/monetization.md#examples-of-monetization-models) outlined in the guidelines for monetizing add-ons to help you make informed decisions about which options to choose.

#### Additional Details

An optional text area is provided for developers to include additional payment details, such as:

- _"7-day free trial"_
- _"$9.99/month"_

We encourage developers to use this field to clearly state any specific payment terms. The character limit for this field is 250.

#### Live Preview

The live preview on the right side of the page allows developers to see how their listing will appear to users. For example:

- If **One-time payment** is selected, the preview will display: _"Upgrade is available through a one-time purchase."_
- A note will also indicate: _"Checkout is managed by the developer outside of Adobe Express. This add-on is sold separately and not included as part of any Adobe plan."_

Carefully review our [monetization guidelines](./guidelines/monetization.md) to get the latest information on Adobe’s requirements and recommendations for monetizing your add-ons.

Expand Down Expand Up @@ -255,14 +279,42 @@ _This listing is not currently available in the EU. This developer has not submi

## Post-Submission details and insights

When the add-on will be published, you will see the details, as shown in the screenshot below.
When the add-on will be published, you will be able to see the insights.

### Insights Overview

The **Insights** feature provides valuable analytics for your add-on, helping you understand its performance and user engagement. These insights are available for both public and private listings and can be downloaded as `.csv` files.

### Types of Insights

The insights data includes the following metrics:

- **Installs**: The number of times your add-on has been installed.
- **Uninstalls**: The number of times your add-on has been uninstalled.
- **Invocations**: The number of times your add-on has been used.

### File Naming Convention

The downloaded `.csv` files are named based on your add-on name and listing type:

- For public listings: `<AddOnName>_public.csv`
- For private listings: `<AddOnName>_private.csv`

### Sample Insights Data

Below is an example of what the insights data might look like:

![public listing details](./img/public-listing-published-v2.png)
| Week | Installs | Uninstalls | Invocations |
|------------|----------|------------|-------------|
| 2025-05-01 | 120 | 10 | 300 |
| 2025-05-08 | 150 | 15 | 350 |

If you select the **Insights** tab, you'll be able to get analytics for your add-on, via the **Download** buttons.
### Accessing Insights

![listing insights](./img/add-on-insights-v2.png)
1. Navigate to the **Insights** tab in your add-on's management page.
2. Click the **Download** button to retrieve the `.csv` file for the desired listing type.
3. Open the file in your preferred spreadsheet application to analyze the data.

The insights come as `.csv` files named like your add-on, and appended with `_public` or `_private` depending on the listing type (e.g., `AFineAddOn_private.csv`). The insights data currently includes the number of installs, uninstalls and invocations of your add-on per week. A sample is shown below for reference:
By leveraging these insights, you can make informed decisions to improve your add-on's performance and user experience.

![sample insights](./img/sample-insights.png)
Once your add-on is [reviewed](./review_process/index.md), it will be available on the [marketplace](https://new.express.adobe.com/add-ons).
Binary file modified src/pages/guides/getting_started/img/beginner-marketplace.png
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6 changes: 6 additions & 0 deletions src/pages/references/changelog.md
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Expand Up @@ -22,6 +22,12 @@ contributors:

# Changelog

## 2025-06-06

### Updated

- Enhanced monetization guidelines documentation in the [Public add-on Distribution guide](../guides/build/distribute/public-dist.md#step-8-enter-the-monetization-details) with additional clarity on Adobe's requirements and recommendations for monetizing add-ons. Developers are encouraged to carefully review the updated [monetization guidelines](../guides/build/distribute/guidelines/monetization.md) for the latest information.

## 2025-05-27

### Added
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