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Copy file name to clipboardExpand all lines: Marketing/Strategic.md
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## Who Gets Value
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Per Grant, the basis for business strategy is to understand who would pay, and why. Some thoughts:
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* Corporate Execs (e.g., CIO):
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1. Enable Business Users to explore business ideas
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1. Use these to improve Bus User / IT collaboration
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1. Improve Time to Market
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1. Deliver significantly more systems to support the business, with reduced cost and risk
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1. Technology Independence: future-proofed IT systems that can move to future technologies without re-write
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* Key tech companies (e.g., Microsoft, Google, etc) can provide a platform that can:
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1. Enhance leadership in strategic areas of AI, Cloud
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1. Drive Cloud revenue by making it easier for more customers to build more systems
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1. Protect customers’ IT Investment with systems that can be migrated to new technologies (the answer to IBM’s $1Bn failure in the San Francisco project)
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* Services Providers (e.g, Accenture):
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1. Lead in the business user enablement market vs. the IT Tech Market, aka the Jim Liddle article
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1. VAR creators (e.g., the next SAP)
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1. Time to Market
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1. Technology Independence (e.g., don’t be Peach Tree whose DOS software did not move to client/server or the web)
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1. Customizable software: enable customers to customize the package with meaningfully reduced time and complicity (unlike SAP)
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1. Participate in a Value Chain, where other VARs can extend your package to provide another revenue source
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