diff --git a/src/main/java/gigedi/dev/domain/auth/dao/FigmaRepository.java b/src/main/java/gigedi/dev/domain/auth/dao/FigmaRepository.java
index adc6224..a41326f 100644
--- a/src/main/java/gigedi/dev/domain/auth/dao/FigmaRepository.java
+++ b/src/main/java/gigedi/dev/domain/auth/dao/FigmaRepository.java
@@ -4,9 +4,12 @@
 import java.util.Optional;
 
 import org.springframework.data.jpa.repository.JpaRepository;
+import org.springframework.data.jpa.repository.Query;
+import org.springframework.data.repository.query.Param;
 import org.springframework.stereotype.Repository;
 
 import gigedi.dev.domain.auth.domain.Figma;
+import gigedi.dev.domain.file.domain.File;
 import gigedi.dev.domain.member.domain.Member;
 
 @Repository
@@ -19,5 +22,8 @@ public interface FigmaRepository extends JpaRepository<Figma, Long> {
 
     Optional<Figma> findByFigmaUserIdAndDeletedAtIsNull(String figmaUserId);
 
-    Optional<Figma> findByFigmaName(String name);
+    @Query(
+            "SELECT f FROM Figma f WHERE f.figmaName = :figmaName AND f.figmaId IN (SELECT a.figma.figmaId FROM Authority a WHERE a.file = :file)")
+    Optional<Figma> findByFigmaNameAndFile(
+            @Param("figmaName") String figmaName, @Param("file") File file);
 }
diff --git a/src/main/java/gigedi/dev/domain/discord/application/AlarmService.java b/src/main/java/gigedi/dev/domain/discord/application/AlarmService.java
index cad8bf6..03685b8 100644
--- a/src/main/java/gigedi/dev/domain/discord/application/AlarmService.java
+++ b/src/main/java/gigedi/dev/domain/discord/application/AlarmService.java
@@ -7,14 +7,17 @@
 import org.springframework.transaction.annotation.Transactional;
 
 import gigedi.dev.domain.auth.domain.Figma;
+import gigedi.dev.domain.block.domain.Block;
 import gigedi.dev.domain.discord.domain.Discord;
 import gigedi.dev.domain.discord.dto.response.AlarmFileResponse;
 import gigedi.dev.domain.discord.dto.response.GetAlarmFileListResponse;
 import gigedi.dev.domain.figma.application.FigmaService;
 import gigedi.dev.domain.file.application.AuthorityService;
 import gigedi.dev.domain.file.domain.Authority;
+import gigedi.dev.domain.file.domain.File;
 import gigedi.dev.domain.member.domain.Member;
 import gigedi.dev.global.util.MemberUtil;
+import gigedi.dev.global.util.ShootUtil;
 import lombok.RequiredArgsConstructor;
 
 @Service
@@ -23,6 +26,7 @@ public class AlarmService {
     private final DiscordService discordService;
     private final AuthorityService authorityService;
     private final FigmaService figmaService;
+    private final DiscordDmApiService discordDmApiService;
     private final MemberUtil memberUtil;
 
     public GetAlarmFileListResponse getAlarmFileList() {
@@ -54,4 +58,28 @@ private Authority getAuthorityByFileId(Long fileId) {
         List<Figma> figmaList = figmaService.getFigmaListByMember(currentMember);
         return authorityService.getAuthorityByFileIdAndFigmaList(fileId, figmaList);
     }
+
+    public void sendAlarmToDiscord(
+            List<String> tags, Block block, Figma senderFigma, String message) {
+        String sender = senderFigma.getFigmaName();
+        String blockTitle = block.getTitle();
+        String archiveTitle = block.getArchive().getTitle();
+        File currentFile = block.getArchive().getFile();
+        List<Figma> receiverList =
+                authorityService.getAlarmTargetListByFigmaName(currentFile, tags);
+
+        receiverList.forEach(
+                receiver -> {
+                    String channelId = discordService.getDmChannelByMember(receiver.getMember());
+                    if (channelId != null) {
+                        discordDmApiService.sendDMMessage(
+                                channelId,
+                                sender,
+                                receiver.getFigmaName(),
+                                ShootUtil.highlightText(archiveTitle),
+                                ShootUtil.highlightText(blockTitle),
+                                ShootUtil.highlightMentions(message));
+                    }
+                });
+    }
 }
diff --git a/src/main/java/gigedi/dev/domain/discord/application/DiscordDmApiService.java b/src/main/java/gigedi/dev/domain/discord/application/DiscordDmApiService.java
index 82bfe0a..67c48bf 100644
--- a/src/main/java/gigedi/dev/domain/discord/application/DiscordDmApiService.java
+++ b/src/main/java/gigedi/dev/domain/discord/application/DiscordDmApiService.java
@@ -2,6 +2,9 @@
 
 import static gigedi.dev.global.common.constants.SecurityConstants.*;
 
+import java.util.ArrayList;
+import java.util.HashMap;
+import java.util.List;
 import java.util.Map;
 
 import org.springframework.http.HttpHeaders;
@@ -23,6 +26,9 @@ public class DiscordDmApiService {
     private final RestClient restClient;
     private final DiscordProperties discordProperties;
 
+    private static final String DM_BASE_TITLE = "Please check it in OUR SHOOT !";
+    private static final int DM_BASE_COLOR = 3447003;
+
     public CreateDMChannelResponse createDMChannel(String userId) {
         try {
             Map<String, Object> requestBody = Map.of("recipient_id", userId);
@@ -49,4 +55,64 @@ public CreateDMChannelResponse createDMChannel(String userId) {
             throw new CustomException(ErrorCode.DISCORD_DM_CHANNEL_CREATION_FAILED);
         }
     }
+
+    public void sendDMMessage(
+            String channelId,
+            String sender,
+            String receiver,
+            String archiveTitle,
+            String blockTitle,
+            String content) {
+        try {
+            Map<String, Object> embed = new HashMap<>();
+            embed.put("title", DM_BASE_TITLE);
+            embed.put("color", DM_BASE_COLOR);
+
+            List<Map<String, Object>> fields = new ArrayList<>();
+            fields.add(createField("From", sender, true));
+            fields.add(createField("To", receiver, true));
+            fields.add(
+                    createField("In", "ARCHIVE " + archiveTitle + " - BLOCK " + blockTitle, false));
+            fields.add(createField("Content", content, false));
+
+            embed.put("fields", fields);
+
+            Map<String, Object> requestBody = new HashMap<>();
+            requestBody.put("embeds", List.of(embed));
+
+            restClient
+                    .post()
+                    .uri(
+                            uriBuilder ->
+                                    uriBuilder
+                                            .scheme(HTTPS_SCHEME)
+                                            .host(DISCORD_HOST)
+                                            .path(DISCORD_SEND_DM_URL)
+                                            .build(channelId))
+                    .header(
+                            HttpHeaders.AUTHORIZATION,
+                            BOT_TOKEN_PREFIX + discordProperties.botToken())
+                    .header(HttpHeaders.CONTENT_TYPE, MediaType.APPLICATION_JSON_VALUE)
+                    .body(requestBody)
+                    .retrieve()
+                    .onStatus(
+                            status -> !status.is2xxSuccessful(),
+                            (request, response) -> {
+                                log.error("Discord DM 메시지 전송 실패: {}", response.getStatusCode());
+                                throw new CustomException(ErrorCode.DISCORD_DM_MESSAGE_SEND_FAILED);
+                            })
+                    .toBodilessEntity();
+        } catch (Exception e) {
+            log.error("Discord DM 메시지 전송 중 예외 발생: {}", e.getMessage(), e);
+            throw new CustomException(ErrorCode.DISCORD_DM_MESSAGE_SEND_FAILED);
+        }
+    }
+
+    private Map<String, Object> createField(String name, String value, boolean inline) {
+        Map<String, Object> field = new HashMap<>();
+        field.put("name", name);
+        field.put("value", value);
+        field.put("inline", inline);
+        return field;
+    }
 }
diff --git a/src/main/java/gigedi/dev/domain/discord/application/DiscordService.java b/src/main/java/gigedi/dev/domain/discord/application/DiscordService.java
index b2274af..74f70e8 100644
--- a/src/main/java/gigedi/dev/domain/discord/application/DiscordService.java
+++ b/src/main/java/gigedi/dev/domain/discord/application/DiscordService.java
@@ -42,4 +42,9 @@ public void validateDiscordExistsForMember() {
             throw new CustomException(ErrorCode.DISCORD_ACCOUNT_ALREADY_EXISTS);
         }
     }
+
+    @Transactional(readOnly = true)
+    public String getDmChannelByMember(Member member) {
+        return discordRepository.findByMember(member).map(Discord::getDmChannel).orElse(null);
+    }
 }
diff --git a/src/main/java/gigedi/dev/domain/figma/application/FigmaService.java b/src/main/java/gigedi/dev/domain/figma/application/FigmaService.java
index 5c80ef5..c7e4d1c 100644
--- a/src/main/java/gigedi/dev/domain/figma/application/FigmaService.java
+++ b/src/main/java/gigedi/dev/domain/figma/application/FigmaService.java
@@ -7,6 +7,7 @@
 
 import gigedi.dev.domain.auth.dao.FigmaRepository;
 import gigedi.dev.domain.auth.domain.Figma;
+import gigedi.dev.domain.file.domain.File;
 import gigedi.dev.domain.member.domain.Member;
 import gigedi.dev.global.error.exception.CustomException;
 import gigedi.dev.global.error.exception.ErrorCode;
@@ -31,9 +32,9 @@ public Figma getFigmaByFigmaId(String figmaId) {
                 .orElseThrow(() -> new CustomException(ErrorCode.FIGMA_NOT_CONNECTED));
     }
 
-    public Figma findByTag(String tag) {
+    public Figma findByTag(String tag, File file) {
         return figmaRepository
-                .findByFigmaName(tag)
+                .findByFigmaNameAndFile(tag, file)
                 .orElseThrow(() -> new CustomException(ErrorCode.FIGMA_USER_INFO_NOT_FOUND));
     }
 
diff --git a/src/main/java/gigedi/dev/domain/file/application/AuthorityService.java b/src/main/java/gigedi/dev/domain/file/application/AuthorityService.java
index ee74b81..3de8214 100644
--- a/src/main/java/gigedi/dev/domain/file/application/AuthorityService.java
+++ b/src/main/java/gigedi/dev/domain/file/application/AuthorityService.java
@@ -8,6 +8,7 @@
 import gigedi.dev.domain.auth.domain.Figma;
 import gigedi.dev.domain.file.dao.AuthorityRepository;
 import gigedi.dev.domain.file.domain.Authority;
+import gigedi.dev.domain.file.domain.File;
 import gigedi.dev.global.error.exception.CustomException;
 import gigedi.dev.global.error.exception.ErrorCode;
 import lombok.RequiredArgsConstructor;
@@ -28,4 +29,9 @@ public Authority getAuthorityByFileIdAndFigmaList(Long fileId, List<Figma> figma
                 .findByFileAndActiveFigma(fileId, figmaList)
                 .orElseThrow(() -> new CustomException(ErrorCode.AUTHORITY_NOT_FOUND));
     }
+
+    @Transactional(readOnly = true)
+    public List<Figma> getAlarmTargetListByFigmaName(File file, List<String> figmaNameList) {
+        return authorityRepository.getFigmaNamesWithActiveAlarmByFile(file, figmaNameList);
+    }
 }
diff --git a/src/main/java/gigedi/dev/domain/file/dao/AuthorityRepositoryCustom.java b/src/main/java/gigedi/dev/domain/file/dao/AuthorityRepositoryCustom.java
index 99c7f3d..b92266a 100644
--- a/src/main/java/gigedi/dev/domain/file/dao/AuthorityRepositoryCustom.java
+++ b/src/main/java/gigedi/dev/domain/file/dao/AuthorityRepositoryCustom.java
@@ -5,9 +5,12 @@
 
 import gigedi.dev.domain.auth.domain.Figma;
 import gigedi.dev.domain.file.domain.Authority;
+import gigedi.dev.domain.file.domain.File;
 
 public interface AuthorityRepositoryCustom {
     List<Authority> findRelatedAuthorities(Long memberId);
 
     Optional<Authority> findByFileAndActiveFigma(Long fileId, List<Figma> figmaList);
+
+    List<Figma> getFigmaNamesWithActiveAlarmByFile(File file, List<String> figmaNames);
 }
diff --git a/src/main/java/gigedi/dev/domain/file/dao/AuthorityRepositoryImpl.java b/src/main/java/gigedi/dev/domain/file/dao/AuthorityRepositoryImpl.java
index 107ac33..a5f2e13 100644
--- a/src/main/java/gigedi/dev/domain/file/dao/AuthorityRepositoryImpl.java
+++ b/src/main/java/gigedi/dev/domain/file/dao/AuthorityRepositoryImpl.java
@@ -11,6 +11,7 @@
 
 import gigedi.dev.domain.auth.domain.Figma;
 import gigedi.dev.domain.file.domain.Authority;
+import gigedi.dev.domain.file.domain.File;
 import lombok.RequiredArgsConstructor;
 
 @RequiredArgsConstructor
@@ -45,4 +46,18 @@ public Optional<Authority> findByFileAndActiveFigma(Long fileId, List<Figma> fig
                                         .and(authority.figma.deletedAt.isNull()))
                         .fetchOne());
     }
+
+    @Override
+    public List<Figma> getFigmaNamesWithActiveAlarmByFile(File file, List<String> figmaNames) {
+        return queryFactory
+                .selectFrom(figma)
+                .join(authority)
+                .on(authority.figma.eq(figma))
+                .where(
+                        authority.file.eq(file),
+                        figma.figmaName.in(figmaNames),
+                        authority.alarm.isTrue(),
+                        figma.deletedAt.isNull())
+                .fetch();
+    }
 }
diff --git a/src/main/java/gigedi/dev/domain/shoot/application/ShootService.java b/src/main/java/gigedi/dev/domain/shoot/application/ShootService.java
index 18d5164..eb96ffc 100644
--- a/src/main/java/gigedi/dev/domain/shoot/application/ShootService.java
+++ b/src/main/java/gigedi/dev/domain/shoot/application/ShootService.java
@@ -11,6 +11,8 @@
 import gigedi.dev.domain.auth.domain.Figma;
 import gigedi.dev.domain.block.application.BlockService;
 import gigedi.dev.domain.block.domain.Block;
+import gigedi.dev.domain.discord.application.AlarmService;
+import gigedi.dev.domain.file.domain.File;
 import gigedi.dev.domain.shoot.dao.ShootRepository;
 import gigedi.dev.domain.shoot.dao.ShootStatusRepository;
 import gigedi.dev.domain.shoot.domain.Shoot;
@@ -33,6 +35,7 @@ public class ShootService {
     private final FigmaUtil figmaUtil;
     private final BlockService blockService;
     private final ShootTagService shootTagService;
+    private final AlarmService alarmService;
 
     private static final String YET = "yet";
     private static final String DOING = "doing";
@@ -66,14 +69,17 @@ public GetShootResponse createShoot(Long blockId, String content) {
         final Figma figma = figmaUtil.getCurrentFigma();
         Shoot shoot = Shoot.createShoot(content, figma, block);
         shootRepository.save(shoot);
-        processTags(content, shoot);
+        List<String> tags = processTags(content, shoot);
+        alarmService.sendAlarmToDiscord(tags, block, figma, content);
 
         return GetShootResponse.of(shoot, null, null, null);
     }
 
-    private void processTags(String content, Shoot shoot) {
+    private List<String> processTags(String content, Shoot shoot) {
+        File currentFile = figmaUtil.getCurrentFile();
         List<String> tags = ShootUtil.extractTags(content);
-        shootTagService.createShootTags(shoot, tags);
+        shootTagService.createShootTags(shoot, tags, currentFile);
+        return tags;
     }
 
     @Transactional(readOnly = true)
diff --git a/src/main/java/gigedi/dev/domain/shoot/application/ShootTagService.java b/src/main/java/gigedi/dev/domain/shoot/application/ShootTagService.java
index d26b327..37d2e1c 100644
--- a/src/main/java/gigedi/dev/domain/shoot/application/ShootTagService.java
+++ b/src/main/java/gigedi/dev/domain/shoot/application/ShootTagService.java
@@ -6,6 +6,7 @@
 
 import gigedi.dev.domain.auth.domain.Figma;
 import gigedi.dev.domain.figma.application.FigmaService;
+import gigedi.dev.domain.file.domain.File;
 import gigedi.dev.domain.shoot.dao.ShootTagRepository;
 import gigedi.dev.domain.shoot.domain.Shoot;
 import gigedi.dev.domain.shoot.domain.ShootTag;
@@ -17,10 +18,10 @@ public class ShootTagService {
     private final ShootTagRepository shootTagRepository;
     private final FigmaService figmaService;
 
-    public void createShootTags(Shoot shoot, List<String> tags) {
+    public void createShootTags(Shoot shoot, List<String> tags, File currentFile) {
         tags.forEach(
                 tag -> {
-                    Figma figma = figmaService.findByTag(tag);
+                    Figma figma = figmaService.findByTag(tag, currentFile);
                     if (figma != null) {
                         ShootTag shootTag = ShootTag.createShootTag(shoot, figma);
                         shootTagRepository.save(shootTag);
diff --git a/src/main/java/gigedi/dev/global/common/constants/SecurityConstants.java b/src/main/java/gigedi/dev/global/common/constants/SecurityConstants.java
index f8e7dc2..414281a 100644
--- a/src/main/java/gigedi/dev/global/common/constants/SecurityConstants.java
+++ b/src/main/java/gigedi/dev/global/common/constants/SecurityConstants.java
@@ -17,6 +17,7 @@ public final class SecurityConstants {
     public static final String GOOGLE_WITHDRAWAL_URL =
             "https://accounts.google.com/o/oauth2/revoke?token=";
 
+    public static final String DISCORD_HOST = "discord.com";
     public static final String DISCORD_TOKEN_URL = "https://discord.com/api/oauth2/token";
     public static final String DISCORD_USER_INFO_URL = "https://discord.com/api/users/@me";
     public static final String DISCORD_CREATE_DM_CHANNEL_URL =
@@ -24,6 +25,7 @@ public final class SecurityConstants {
     public static final String DISCORD_GUILD_URL = "https://discord.com/api/v10/guilds";
     public static final String DISCORD_DISCONNECT_URL =
             "https://discord.com/api/oauth2/token/revoke";
+    public static final String DISCORD_SEND_DM_URL = "/api/channels/{channelId}/messages";
 
     public static final String FIGMA_HOST = "api.figma.com";
     public static final String FIGMA_GET_ID_TOKEN_URL = "https://www.figma.com/api/oauth/token";
diff --git a/src/main/java/gigedi/dev/global/error/exception/ErrorCode.java b/src/main/java/gigedi/dev/global/error/exception/ErrorCode.java
index 182038f..fa7c14d 100644
--- a/src/main/java/gigedi/dev/global/error/exception/ErrorCode.java
+++ b/src/main/java/gigedi/dev/global/error/exception/ErrorCode.java
@@ -73,6 +73,7 @@ public enum ErrorCode {
     DISCORD_TOKEN_REISSUE_FAILED(HttpStatus.BAD_REQUEST, "디스코드 토큰 재발급 과정에서 오류가 발생했습니다."),
     DISCORD_DISCONNECT_FAILED(HttpStatus.BAD_REQUEST, "디스코드 연결 해제 과정에서 오류가 발생했습니다."),
     DISCORD_ACCOUNT_ALREADY_EXISTS(HttpStatus.NOT_FOUND, "연결된 디스코드 계정이 이미 존재합니다."),
+    DISCORD_DM_MESSAGE_SEND_FAILED(HttpStatus.BAD_REQUEST, "디스코드 DM 전송에 실패했습니다."),
 
     // Authority
     AUTHORITY_NOT_FOUND(HttpStatus.NOT_FOUND, "피그마 계정과 파일의 연관 정보가 존재하지 않습니다."),
diff --git a/src/main/java/gigedi/dev/global/util/ShootUtil.java b/src/main/java/gigedi/dev/global/util/ShootUtil.java
index 3d51add..5cab5ed 100644
--- a/src/main/java/gigedi/dev/global/util/ShootUtil.java
+++ b/src/main/java/gigedi/dev/global/util/ShootUtil.java
@@ -8,6 +8,7 @@
 public class ShootUtil {
     private static final String SPACE_DELIMITER = "\\s+";
     private static final String TAG_PREFIX = "@";
+    private static final String HIGHLIGHT_FORMAT = "**%s**";
 
     public static List<String> extractTags(String content) {
 
@@ -19,4 +20,25 @@ public static List<String> extractTags(String content) {
                 .map(word -> word.substring(1))
                 .collect(Collectors.toList());
     }
+
+    public static String highlightMentions(String content) {
+        if (content == null || content.isEmpty()) {
+            return content;
+        }
+
+        return Arrays.stream(content.split(SPACE_DELIMITER))
+                .map(
+                        word ->
+                                word.startsWith(TAG_PREFIX)
+                                        ? String.format(HIGHLIGHT_FORMAT, word)
+                                        : word)
+                .collect(Collectors.joining(" "));
+    }
+
+    public static String highlightText(String text) {
+        if (text == null || text.isEmpty()) {
+            return text;
+        }
+        return String.format(HIGHLIGHT_FORMAT, text);
+    }
 }