diff --git a/Makefile b/Makefile
index 9c0027018..eceeb24d2 100644
--- a/Makefile
+++ b/Makefile
@@ -375,6 +375,7 @@ manifests: controller-gen ## Generate manifests e.g. CRD, RBAC, etc.
 	envsubst < hack/image_pull_patch.yaml.in > config/default/image_pull_patch.yaml
 	envsubst < hack/plugin_image_pull_patch.yaml.in > config/openshift/plugin_image_pull_patch.yaml
 	envsubst < hack/insights_patch.yaml.in > config/overlays/insights/insights_patch.yaml
+	envsubst < hack/insights_image_pull_patch.yaml.in > config/insights/insights_image_pull_patch.yaml
 
 .PHONY: fmt
 fmt: add-license ## Run go fmt against code.
diff --git a/config/insights/insights_image_pull_patch.yaml b/config/insights/insights_image_pull_patch.yaml
new file mode 100644
index 000000000..8f2a5f634
--- /dev/null
+++ b/config/insights/insights_image_pull_patch.yaml
@@ -0,0 +1,11 @@
+apiVersion: apps/v1
+kind: Deployment
+metadata:
+  name: insights
+  namespace: system
+spec:
+  template:
+    spec:
+      containers:
+      - name: insights
+        imagePullPolicy: "Always"
diff --git a/config/insights/kustomization.yaml b/config/insights/kustomization.yaml
index 743f82250..9516b3065 100644
--- a/config/insights/kustomization.yaml
+++ b/config/insights/kustomization.yaml
@@ -23,6 +23,9 @@ resources:
 - leader_election_role.yaml
 - leader_election_role_binding.yaml
 
+patchesStrategicMerge:
+- insights_image_pull_patch.yaml
+
 replacements:
 - source:
     fieldPath: metadata.name
diff --git a/hack/insights_image_pull_patch.yaml.in b/hack/insights_image_pull_patch.yaml.in
new file mode 100644
index 000000000..5d973a0e8
--- /dev/null
+++ b/hack/insights_image_pull_patch.yaml.in
@@ -0,0 +1,11 @@
+apiVersion: apps/v1
+kind: Deployment
+metadata:
+  name: insights
+  namespace: system
+spec:
+  template:
+    spec:
+      containers:
+      - name: insights
+        imagePullPolicy: "${PULL_POLICY}"