Google Analytics

So here are the steps that are needed to set up a goal...

• go to GA
• Click Admin
• Drill into your specific APP
• Click the Goals tab.

Create a new goal with a regular expression, the regex for the confirmation page is:

/shopping/orders/.*/confirmation

the funnel steps are:

/shopping/addresses
/shopping/billing_addresses
/shopping/shipping_methods
/shopping/payments
/shopping/orders

That will give you the tracking.

For each email you need to create a campaign:

Read this: http://cutroni.com/blog/2008/11/04/email-tracking-with-google-analytics/

Basically every URL link should set up:

utm_campaign=fall-sale
utm_medium=email
utm_source=facebook-signups

Setting up the links should be trivial for any developer