diff --git a/exchange/fx_exchange.go b/exchange/fx_exchange.go
index 44eb573..3bb6e3e 100644
--- a/exchange/fx_exchange.go
+++ b/exchange/fx_exchange.go
@@ -56,7 +56,7 @@ type (
 
 		authorizedPeers     map[peer.ID]struct{}
 		authorizedPeersLock sync.RWMutex
-		pub                 *ipniPublisher
+		pub                 *hubPublisher
 		dht                 *fulaDht
 	}
 	pushRequest struct {
@@ -97,7 +97,7 @@ func NewFxExchange(h host.Host, ls ipld.LinkSystem, o ...Option) (*FxExchange, e
 		}
 	}
 	//if !e.ipniPublishDisabled {
-	e.pub, err = newIpniPublisher(h, opts)
+	e.pub, err = newHubPublisher(h, opts)
 	if err != nil {
 		return nil, err
 	}
diff --git a/exchange/hub_publisher.go b/exchange/hub_publisher.go
new file mode 100644
index 0000000..62b35ef
--- /dev/null
+++ b/exchange/hub_publisher.go
@@ -0,0 +1,140 @@
+package exchange
+
+import (
+	"bytes"
+	"context"
+	"encoding/json"
+	"fmt"
+	"net/http"
+	"sync/atomic"
+
+	"github.com/ipfs/go-cid"
+	"github.com/ipld/go-ipld-prime"
+	cidlink "github.com/ipld/go-ipld-prime/linking/cid"
+	p2phttp "github.com/libp2p/go-libp2p-http"
+	"github.com/libp2p/go-libp2p/core/host"
+	"github.com/libp2p/go-libp2p/core/peer"
+	"github.com/libp2p/go-libp2p/core/peerstore"
+	"github.com/multiformats/go-multihash"
+)
+
+type hubPublisher struct {
+	*options
+	h      host.Host
+	buffer chan cid.Cid
+	ctx    context.Context
+	cancel context.CancelFunc
+	client *http.Client
+}
+
+type PutContentRequest struct {
+	Mutlihashes []multihash.Multihash
+}
+
+func newHubPublisher(h host.Host, opts *options) (*hubPublisher, error) {
+	p := &hubPublisher{
+		h:       h,
+		options: opts,
+	}
+	p.ctx, p.cancel = context.WithCancel(context.Background())
+	p.buffer = make(chan cid.Cid, p.ipniPublishChanBuffer)
+
+	tr := &http.Transport{}
+	tr.RegisterProtocol("libp2p", p2phttp.NewTransport(h, p2phttp.ProtocolOption("/fx.land/hub/0.0.1")))
+	p.client = &http.Client{Transport: tr}
+
+	a, err := peer.AddrInfoFromString("/dns/hub.dev.fx.land/tcp/40004/p2p/12D3KooWFmfEsXjWotvqJ6B3ASXx1w3p6udj8R9f344a9JTu2k4R")
+	if err != nil {
+		return nil, err
+	}
+	h.Peerstore().AddAddr(a.ID, a.Addrs[0], peerstore.PermanentAddrTTL)
+	return p, nil
+}
+
+func (p *hubPublisher) Start(_ context.Context) error {
+	go func() {
+		unpublished := make(map[cid.Cid]struct{})
+		var publishing atomic.Bool
+		maybePublish := func() {
+			remaining := len(unpublished)
+			if remaining == 0 {
+				log.Debug("No remaining entries to publish")
+				return
+			}
+			if publishing.Load() {
+				log.Debugw("IPNI publishing in progress", "remaining", remaining)
+				return
+			}
+			log.Debugw("Attempting to publish links to IPNI", "count", remaining)
+			mhs := make([]multihash.Multihash, 0, remaining)
+			for c := range unpublished {
+				mhs = append(mhs, c.Hash())
+				delete(unpublished, c)
+			}
+			publishing.Store(true)
+			go func(entries []multihash.Multihash) {
+				log.Debug("IPNI publish attempt in progress...")
+				defer func() {
+					publishing.Store(false)
+					log.Debug("Finished attempt to publish to IPNI.")
+				}()
+				if err := p.publish(entries); err != nil {
+					log.Errorw("Failed to publish to IPNI", "entriesCount", len(mhs), "err", err)
+				}
+			}(mhs)
+		}
+		for {
+			select {
+			case <-p.ctx.Done():
+				log.Infow("IPNI publisher stopped", "remainingLinks", len(unpublished))
+				return
+			case <-p.ipniPublishTicker.C:
+				maybePublish()
+			case c := <-p.buffer:
+				unpublished[c] = struct{}{}
+				maybePublish()
+			}
+		}
+	}()
+	return nil
+}
+
+func (p *hubPublisher) notifyReceivedLink(l ipld.Link) {
+	if l == nil {
+		return
+	}
+	link, ok := l.(cidlink.Link)
+	if ok &&
+		!cid.Undef.Equals(link.Cid) &&
+		link.Cid.Prefix().MhType != multihash.IDENTITY {
+		p.buffer <- link.Cid
+	}
+}
+
+func (p *hubPublisher) publish(mhs []multihash.Multihash) error {
+	r := &PutContentRequest{
+		Mutlihashes: mhs,
+	}
+	var buf bytes.Buffer
+	if err := json.NewEncoder(&buf).Encode(&r); err != nil {
+		return err
+	}
+	request, err := http.NewRequest(http.MethodPut, "libp2p://12D3KooWFmfEsXjWotvqJ6B3ASXx1w3p6udj8R9f344a9JTu2k4R/content", &buf)
+	if err != nil {
+		return err
+	}
+	resp, err := p.client.Do(request)
+	if err != nil {
+		return err
+	}
+	if resp.StatusCode != http.StatusOK {
+		return fmt.Errorf("receievd non OK response from hub: %d", resp.StatusCode)
+	}
+	return nil
+}
+
+func (p *hubPublisher) shutdown() error {
+	p.cancel()
+	p.ipniPublishTicker.Stop()
+	return nil
+}
diff --git a/go.mod b/go.mod
index 4a4f90c..fc581af 100644
--- a/go.mod
+++ b/go.mod
@@ -21,6 +21,7 @@ require (
 	github.com/joho/godotenv v1.5.1
 	github.com/libp2p/go-libp2p v0.32.1
 	github.com/libp2p/go-libp2p-gostream v0.6.0
+	github.com/libp2p/go-libp2p-http v0.5.0
 	github.com/libp2p/go-libp2p-kad-dht v0.25.0
 	github.com/libp2p/go-libp2p-pubsub v0.10.0
 	github.com/mdp/qrterminal v1.0.1
diff --git a/go.sum b/go.sum
index 03945d4..322eef6 100644
--- a/go.sum
+++ b/go.sum
@@ -560,6 +560,8 @@ github.com/libp2p/go-libp2p-core v0.2.4/go.mod h1:STh4fdfa5vDYr0/SzYYeqnt+E6KfEV
 github.com/libp2p/go-libp2p-core v0.3.0/go.mod h1:ACp3DmS3/N64c2jDzcV429ukDpicbL6+TrrxANBjPGw=
 github.com/libp2p/go-libp2p-gostream v0.6.0 h1:QfAiWeQRce6pqnYfmIVWJFXNdDyfiR/qkCnjyaZUPYU=
 github.com/libp2p/go-libp2p-gostream v0.6.0/go.mod h1:Nywu0gYZwfj7Jc91PQvbGU8dIpqbQQkjWgDuOrFaRdA=
+github.com/libp2p/go-libp2p-http v0.5.0 h1:+x0AbLaUuLBArHubbbNRTsgWz0RjNTy6DJLOxQ3/QBc=
+github.com/libp2p/go-libp2p-http v0.5.0/go.mod h1:glh87nZ35XCQyFsdzZps6+F4HYI6DctVFY5u1fehwSg=
 github.com/libp2p/go-libp2p-kad-dht v0.25.0 h1:T2SXQ/VlXTQVLChWY/+OyOsmGMRJvB5kiR+eJt7jtvI=
 github.com/libp2p/go-libp2p-kad-dht v0.25.0/go.mod h1:P6fz+J+u4tPigvS5J0kxQ1isksqAhmXiS/pNaEw/nFI=
 github.com/libp2p/go-libp2p-kbucket v0.3.1/go.mod h1:oyjT5O7tS9CQurok++ERgc46YLwEpuGoFq9ubvoUOio=