diff --git a/app/src/app.js b/app/src/app.js
index ee76385..f8983ba 100644
--- a/app/src/app.js
+++ b/app/src/app.js
@@ -21,6 +21,7 @@ export default class App {
         this.reloadIntervalSeconds = parseInt(params.get('reload')) || 0
         this.filterString = params.get('q') || ''
         this.selectedClusters = new Set((params.get('clusters') || '').split(',').filter(x => x))
+        this.initialScale = parseFloat(params.get('scale')) || 1.0
         this.seenPods = new Set()
         this.sorterFn = ''
         this.theme = Theme.get(localStorage.getItem('theme'))
@@ -333,6 +334,7 @@ export default class App {
         this.theme.apply(this.stage)
 
         const viewContainer = new PIXI.Container()
+        viewContainer.scale.set(this.initialScale)
         viewContainer.x = 20
         viewContainer.y = this.dashboardMode ? 20 : 40
         this.viewContainerTargetPosition.x = viewContainer.x
diff --git a/docs/ui-options.rst b/docs/ui-options.rst
index 25d8a3b..9b31fb5 100644
--- a/docs/ui-options.rst
+++ b/docs/ui-options.rst
@@ -8,9 +8,11 @@ All these options are passed in the URL's fragment identifier (starting with ``#
 Example URL: ``https://kube-ops-view.example.org/#dashboard=true;reload=600``
 
 
+``clusters``
+    Comma separated list of cluster IDs to show.
 ``dashboard``
     Enable dashboard mode which hides the menu bar.
 ``reload``
     Reload the whole page after X seconds. This is useful for unattended TV screens running 24x7 to mitigate JavaScript memory leaks and browser crashes.
-``clusters``
-    Comma separated list of cluster IDs to show.
+``scale``
+    Set the initial view scale (``1.0`` is 100%).