finish first para

src/guides/career/product-management.md

@@ -6,11 +6,23 @@ search_tags: ["pm", "product", "product management"]
 
 Product Management as a career is difficult to define, and my personal opinions on the career I chose change every year I give the 'Intro to Product' talk. I'll capture my consistent beliefs here.
 
-## The important basics
+## The Important Basics
 
-The term Product Management can be defined by the two words "what" and "why". Everything else in the career is to gain a clearer understanding of these two concepts.
+Product Management looks different *everywhere*. Sticking to the fundamentals will take you very far in your PM career no matter what exactly Product looks like in your organization. 
+
+The first thing to remember is that the term Product Management can be defined by the three words "who", "what", and "why". Everything else in the career is to gain a clearer understanding of these two concepts.
 
 To elaborate:
+- Who (exactly) are we building this for?
 - What (exactly) are we doing?
 - Why should we do this (and not something else)?
 
+In the scope of an engineering team, the job of the Product Manager is to clarify the work to be done, and have a clear reason why.
+
+The second fundamental is to understand what makes a product. This is something that *somehow*, people with Ivy League degrees, venture backing, MBAs, and more occasionally don't understand.
+
+Simply put, a product is the fix to a problem that people will pay not to have. This means that if you haven't identified a problem to solve, you don't have a product. We see it all of the time - at the moment of writing this, the AI boom has led to a lot of attempted products with no real problem to solve.
+
+You now understand that your job is to generate clarity on who you're building for, what you're going to build, and why. How do you even do this?
+
+## Product Management Skills