Marketing plan

Marketing Environment:
Customers: Aalto students and staff
Competition: http://leinonen.net/ruoka/index.php
(has now gone further that when we started…)
Environment: people do check the menu online, more and more people
have smart phones and “unlimited data” plan → need for mobile solution

#1. Price – The amount of money needed to buy products?
Free for users, money from advertisers/sponsors
#2. Product – The actual product?
Mobile(both mobile and non-mobile actually…) menu service
#3. Promotion (advertising)- Getting the product known?
Posters, fairs, patches, mailing lists, word-of-mouth
#4. Placement – Where the product is located?
Online on WWW.
#6. Physical environment – The ambiance, mood, or tone of the environment?
Hungry, busy, looking for lunch company.
#7. Process – How do people obtain your product?
By logging on to our service (no necessary to log on?)

Marketing Strategy:
#1. Facebook
create fan page
incentives? (maybe something from the restaurants, coffee tickets etc)
#2. Sending information about AaltoLunch through Guild & AYY mailing lists.
#3. Posters
good designer needed
can print for free in DF
where to place posters? (nearby restaurants, next to where people
form lines, busy places)
should have something on it to attract attention
#4. Promotion in events
phuksi-events etc

How are we going to be better than competitors??
-mobile interface
-usability
-simpler domain name?
http://www.aaltolunch.com/